AI Marketing / Tutorial
How to Use AI for Marketing: A Step-by-Step Guide for Business Owners
How one owner can run the work of a whole marketing team with Claude and ChatGPT, step by step, with screenshots.
Blog
Marketing, explained practically.
Articles on marketing strategy, customer research and brand building for business owners, D2C founders and consumer brands.
Marketing Strategy / Customer Research
Customer Avatar: The Marketing Strategy Most Businesses Don't Get Right
Knowing who your customer is isn't enough. You need to understand why they buy.