About Sangeetha S Abishek
Marketing Consultant. Fractional CMO. Entrepreneur. Educator.
Sangeetha S Abishek brings together 19+ years of business and marketing experience to help established businesses understand what is working, what needs fixing and where they should focus next.
Her work spans retail, e-commerce, consumer brands and founder-led businesses.
She is also the co-founder of SODME Digital Marketing Pvt. Ltd., founded in 2014.
Marketing second.
Experience at a Glance
Of business & marketing experience
Worked with
Across marketing & digital growth
Entrepreneurs & students
The Journey
From business foundations to marketing strategy
My career has moved across business, banking, entrepreneurship, marketing, consulting and education. Each stage has shaped the way we look at marketing today — not as a collection of campaigns, but as a business function that needs clarity, direction and commercial sense.
Business & Banking
With a background in Agriculture and Management, Sangeetha began her career in banking and went on to work as a Scale II Bank Manager — an early, hands-on understanding of businesses, customers, numbers and decision-making.
Learning beyond one industry
Management education, including academic exposure through Cornell University, broadened her understanding of business, strategy and consumer behaviour.
Entrepreneurship & Digital Marketing
In 2014, Sangeetha co-founded SODME Digital Marketing Pvt. Ltd. Over the years the work expanded across branding, social media, content, digital advertising, e-commerce, websites and marketing strategy.
Learning from real businesses
Years of working across industries meant hands-on experience with different founders, teams, customers and stages of growth. This is where strategy and execution began to come together.
Marketing Audit & Fractional CMO consulting
One pattern grew clear: businesses often do not lack marketing activity — they lack clarity about what is working, what is not and what should come next. This led naturally to Marketing Audit, Strategy and Fractional CMO consulting.
Making marketing easier to understand
Sangeetha has taught and trained 4,000+ entrepreneurs and students, alongside her work in marketing education and as visiting faculty. Teaching shapes the consulting too: complex problems should still be explained simply.
Bringing it all together
Better marketing decisions.
Today, we work with established businesses already investing in marketing but who need an experienced outside perspective to answer one question: Are we doing the right things — and what should we do next?
Educator
Knowing marketing is useful. Being able to explain it matters too.
Alongside consulting and entrepreneurship, Sangeetha teaches marketing and creates educational content for entrepreneurs, professionals and students. Teaching shapes the consulting approach: clients should understand what needs to change — and why.
What Guides Our Work
What is working?
What is not working?
What should happen next?
Good consulting should make those answers clearer.
FAQ
Frequently Asked Questions
A few common questions about Sangeetha's background, experience and work.
Sangeetha S Abishek is a Marketing Consultant, Fractional CMO, Entrepreneur and Educator with 19+ years of business and marketing experience.
She works with established businesses to help them understand what is working, what needs fixing, and what they should focus on next.
She works with businesses on marketing strategy, audits, brand direction, digital growth, e-commerce, social media, content, advertising, and founder branding.
Her role is to look at the bigger picture and help businesses make better marketing decisions.
Sangeetha co-founded SODME Digital Marketing Pvt. Ltd. in 2014 and has spent more than a decade working directly with businesses across digital marketing, content, advertising, social media, websites, e-commerce, and brand growth.
Her experience comes from working on real businesses and real campaigns, not only from teaching or consulting.
Yes. She has spent years building and running a digital marketing business, working with brands, campaigns, content, and marketing teams.
She has also built her own audience and generates business leads through social media.
Yes. She has built a strong educational presence online, with approximately:
- 55K followers on Instagram
- 88K followers on YouTube
Her content focuses on marketing, business, digital growth, and practical insights for entrepreneurs.
Yes. A significant share of her own business enquiries comes through social media.
This gives her firsthand experience of using content and personal branding to build trust, authority, and business opportunities.
Sangeetha has an academic background in Agriculture and Management, including an MBA, along with academic exposure through Cornell University.
Before becoming an entrepreneur, she worked in banking and progressed to the role of Scale II Bank Manager.
Yes. Sangeetha co-founded SODME Digital Marketing Pvt. Ltd. in 2014 and has spent more than a decade building and running the business.
This gives her the perspective of both a marketer and a business owner.
Sangeetha has 19+ years of overall business and marketing experience, beginning from 2007.
Her experience spans banking, business, entrepreneurship, digital marketing, consulting, and education.
Across her work, Sangeetha has been involved with:
- 200+ brands
- 960+ projects
across marketing, content, digital growth, e-commerce, and related areas.
Yes. She has taught and trained 4,000+ entrepreneurs and students across marketing and business-related subjects.
Teaching is an important part of how she works because she believes strategy should be easy for a business owner and team to understand and act on.
Her experience combines:
- Business
- Entrepreneurship
- Hands-on digital marketing
- Consulting
- Teaching
- Personal brand building
That means her perspective comes from both strategy and execution, as well as from having built a business and audience herself.
Yes. Sangeetha works with founders and professionals who want to build authority through platforms such as Instagram, YouTube, and LinkedIn.
Her own experience of building a social media audience and generating leads through content informs that work.
The First Step
Spending on marketing, but still unsure what is actually working?
We help you understand what is worth continuing, what needs fixing and what should come next.
Request a 15-Minute Consultation →Our team will contact you to arrange the call.